Every business faces the question: how much should you spend on marketing? The answer depends on factors like your industry, growth goals, and revenue. But one thing is clear: investing in marketing is crucial for business success — especially in a competitive region like Southern Oregon.
Here’s a simple breakdown to help you budget smartly.
Most businesses allocate 7–10% of their gross revenue to marketing. This range is recommended by the U.S. Small Business Administration and works well for most industries.
In areas like Medford, Ashland, and Grants Pass, local competition plays a big role. Businesses here thrive by standing out, and digital marketing is often the best way to do that.
For example:
Marketing spend includes everything from website design to digital ads. Here’s a breakdown of common expenses:
By dividing your budget wisely, you can target key areas that align with your goals.
If your goal is to grow quickly, be ready to invest more. For example:
The key is flexibility. Regularly review your marketing performance and adjust your budget as needed.
Data supports these spending trends. A 2023 study shows that companies spent an average of 9.1% of their revenue on marketing, up from 6.4% in 2021 (HubSpot). However, this percentage varies across industries, and it’s crucial to tailor your approach. Similarly, in 2024, marketing budgets adjusted slightly, with a focus on ROI-driven strategies (Wall Street Journal).
Let’s say you’re a boutique in Ashland earning $500,000 annually. If you allocate 10% of revenue to marketing, that’s $50,000 per year. Here’s how you might divide it:
This balanced approach ensures you cover key areas while focusing on ROI.
Not spending on marketing is the fastest way to lose momentum. Without visibility, even the best businesses struggle to attract customers.
Think of marketing as an investment — not an expense. Each dollar you spend should bring you closer to your goals.
At Creative Conspirator, we specialize in helping Southern Oregon businesses maximize their marketing budget. From website design to PPC ads, we’re here to help you succeed.
Let’s talk! Schedule a free consultation today and start building a strategy that works for you.
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