Ever wondered how Google decides which businesses show up first when someone in Medford, Grants Pass, or Ashland searches for your products or services? You’re not alone! Luckily, Google recently shared some insights into what drives local search rankings, and we’re here to break it down for businesses in Southern Oregon.
Let’s dive into the three key factors that impact your business’s visibility in local search results:
Google’s goal is simple: match the searcher’s query with the most relevant business. The closer your business profile aligns with what the searcher is looking for, the higher your chances of showing up. That’s why ensuring your profile accurately describes everything you offer is crucial. For businesses in Medford, Ashland, and Southern Oregon, this means including detailed descriptions of your services and products—everything from local delivery options to service areas like Central Point and Rogue River.
Pro tip: The more specific and complete your profile is, the more Google will trust that you’re the right fit for local searches in your region.
Local searches naturally prioritize proximity, especially for people looking for services or products “near me.” Google favors businesses that are closest to the searcher’s location. However, if your business isn’t directly in downtown Medford or Ashland, don’t stress! You can still rank by highlighting why your location is convenient. Mention nearby landmarks like Rogue Valley Mall or key transportation hubs to help Google (and potential customers) understand how easy it is to find you.
Pro tip: Optimize for local by ensuring your business’s address is consistent across the web, from your website to review platforms. Include mentions of the specific towns or neighborhoods you serve throughout Southern Oregon.
Prominence is all about your business’s reputation in the digital world. Google takes into account how well-known and respected your business is online. That means your reviews, social media mentions, and other digital shout-outs matter. For companies in Southern Oregon, gathering reviews from local customers can help build that digital reputation. Encourage your happy clients from Grants Pass, Talent, and Phoenix to leave reviews, and make sure your business stays active on social media and local directories.
Pro tip: Consistent, glowing reviews from Southern Oregon locals don’t just build trust with potential customers — they also tell Google that your business is worth recommending.
Now that you know Google’s top three ranking factors — relevance, distance, and prominence — it’s time to ensure your business profile is fully optimized for searches in Southern Oregon. Ensure your profile includes accurate information, engages with customers to drive more reviews, and highlights your location to reach searchers across Medford, Ashland, Grants Pass, and beyond.
Feeling overwhelmed by the details? That’s where we come in! At Creative Conspirator, we specialize in optimizing local search strategies for Southern Oregon businesses to help you stand out. Contact us today, and let’s get your business climbing the local search ranks!
We would love to work with you! Book a free consultation now.